Bayes Theorem underlies a lot of modern thinking about about data driven marketing analytics. The purpose of this post is to draw a quick understanding of a few basic concepts
A frequent need in data analysis is to understand the order that a given event ocurred in for a given user or account. An example question that lends itself to
A Bayesian approach to A/B testing is often touted as superior to frequentist hypothesis testing because of its supposed ability to handle smaller sample sizes as well as the
A short while ago I published a rather technical post on the development of a python-based attribution model that leverages a probabilistic graphical modeling concept known as a Markov chain.